August 19th - Now that you know all the types of marketing, which approaches will you use?
Aug
19
2:00 PM14:00

August 19th - Now that you know all the types of marketing, which approaches will you use?

Speaker: Stacey Cohen

Topic: Now that you know all the types of marketing, which approaches will you use? Which customer groups will respond to which types? Where/in what forms will your customer be most likely to be receptive to your message? How many different marketing techniques can you realistically pursue at once? Are there timing considerations; i.e., does the time of year or position in the sales cycle/sales funnel affect your prospect’s receptiveness to your message and if so, how does that inform your marketing strategy? Will you use different tactics at different times, with different groups?

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August 26th - Branding and Design
Aug
26
2:00 PM14:00

August 26th - Branding and Design

Speaker: Julie Cottineau, founder Brand Twist

Topic: What is a brand anyway? How to develop an enduring brand? What are the basics of branding design? Is your website the same as your brand? Is your logo your brand? How much time and money is reasonable to spend on branding? When/how often should you refresh your brand? How does branding translate into the customer’s journey and relationship and relationship with your company

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September 3rd - It takes a village! You may know a lot about some things, but you can’t know everything about everything.
Sep
3
2:00 PM14:00

September 3rd - It takes a village! You may know a lot about some things, but you can’t know everything about everything.

Speakesr: Robert Levine, Rob Winton

Topic: It takes a village! You may know a lot about some things, but you can’t know everything about everything. Advisors can be helpful in filling gaps about subjects you realize that you don’t know enough about, and even more importantly, can bring to your attention subjects you don’t even realize you should know about. What you don’t know CAN hurt you! Find out how to choose advisors and how to make good use of them BEFORE you think you need them, definitely want those relationships before you get into trouble and really NEED them. Session needs to cover legal, accounting, IP, corporate structure, board of directors, board of advisors, formal and informal mentors

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September 16th - Let’s talk about investment.
Sep
16
2:00 PM14:00

September 16th - Let’s talk about investment.

Speaker: Kim Jacobs

Topic: Let’s talk about investment. What’s equity? What’s debt? Can you qualify for a bank loan? Should you raise money? Why or why not? When? From whom? What do different types of investors care about? How do you find investors? How do you pitch to them? How does due diligence work? What are the typical time frames for capital raising and what does the process look and feel like? Does it matter if you don’t actually like your investors?

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September 23rd - What's Your Ideal Role in Your Business?
Sep
23
2:00 PM14:00

September 23rd - What's Your Ideal Role in Your Business?

Speaker:

Topic: What’s your ideal role in your business? Who else do you need? How should roles be organized? When will you add people, and what can/should you outsource? How to recruit, hire, onboard, train, spread culture? How to hire, how to hire in a way that infuses your vision and your values into each choice. How to delegate, let go, share the work and the glory.

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October 7th - Pitch Practice
Oct
7
2:00 PM14:00

October 7th - Pitch Practice

Speaker: Naaz Hosseini, Sandy Wollman

Topic: Every member of the cohort presents their 3-5 minute pitch, choosing whether to make a customer pitch or an investment pitch. Cohort members provide feedback to each other in preparation for final “public” pitches to be made at graduation.

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August 12 - Marketing Strategies
Aug
12
2:00 PM14:00

August 12 - Marketing Strategies

Speaker: Bridget Gibbons / Paul Chianese

Topic: To win customers, you first need to find them. How will potential customers become aware of your business (which is likely invisible at the moment), and how will you turn strangers (prospects) into friends (customers) and eventually into raving fans? Learn the different ways you can make your business visible, discuss the best ways to use each, and make a plan for what might work best for you in targeting your specific customer groups.

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August 5th - Sales Cycle and Sales Funnel
Aug
5
2:00 PM14:00

August 5th - Sales Cycle and Sales Funnel

Speakers: Karen Jackson, Jackson Solutions

Topic: What is your sales cycle? How long will it take for customers to make buying decisions? What will happen at each stage of the sales cycle? How will you qualify your leads? How will you nurture them at each stage of the buying process? How will you tell whether a prospect is serious? How will you know when to give up on a particular prospect? How many prospects will you need in your sales funnel, to achieve your sales goals? What will you do to keep customers loyal to you and coming back for more?

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July 25 - Cash Flow, Unit Economics, Breakeven
Jul
25
9:30 AM09:30

July 25 - Cash Flow, Unit Economics, Breakeven

Speaker: Deborah Novick, BioInc@NYMC

Topic: Pricing must be acceptable to customers, but also must be sufficient to generate profits for your business. What are your unit costs? How many units must you sell to breakeven? To generate profit? What is your overhead? How does cash flow differ from revenue and profit? Should you maximize cash flow or sales? How much money will you spend before you achieve profitability and positive cash flow?

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July 22 - Pricing/Business Model
Jul
22
2:00 PM14:00

July 22 - Pricing/Business Model

Speaker: Tony Fareed, 360Accel

Topic: Customers represent the best source of cash for your business, simultaneously fueling and validating the business. What are the most lucrative ways to “package” and price your product/service? Pricing is also a signal about value and brand positioning. What story do you want your price to tell potential customers? What price are your prospective customers willing to pay for what you offer?

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July 11th - Creating a value-based business
Jul
11
9:30 AM09:30

July 11th - Creating a value-based business

Facilitor/Guest Speaker: Laurie Hirsch Schulz/Jenifer Ross

Topic: Aligning your Business with your Personal Values - Consider how self-awareness and your personal values influence your business. As you consider your personal values and life priorities, what are the implications for your business and business vision? How will they guide business implementation starting with your business vision? How will you "check-in" with yourself to be sure you are staying aligned with your values as you tackle the day-to-day work of business building?

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July 8 - Your vision must be clear to you: why are you pursuing this business and what will the world be like when you’ve succeeded?
Jul
8
2:00 PM14:00

July 8 - Your vision must be clear to you: why are you pursuing this business and what will the world be like when you’ve succeeded?

Speaker: Wendy Wollner

Topic: Your vision must be clear to you: why are you pursuing this business and what will the world be like when you’ve succeeded? How big a business do you want to run? What kind of reach do you want to have? What role do you want to play in the business? Clarifying these elements will influence all the choices you make about how to structure and fund the business, where to solicit customers, when to say Yes to and when to say No, and provides a critical filter for opportunities that come your way and helps you avoid chasing “shiny objects’ that will take you off course. And once your vision is clear, you can share it with your team, with advisors, with potential hires, allowing your company’s culture to reflect your vision, getting everyone on the same page.

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July 1 Welcome & Kickoff Session
Jul
1
2:00 PM14:00

July 1 Welcome & Kickoff Session

Welcome to Element 46!
Entrepreneurship is the pursuit of opportunity beyond the resources you currently control. And our goal with Element 46 is to expand the resources you control!

Meet your cohort
Review the program, demo the software
First 1-minute pitch: Why you started your business
What’s your biggest need/goal for this 4-month sprint?
Explain philosophy of the curriculum: weekly assignments that relate specifically to the weekly topic AND weekly assignments that address iterating/pivoting/clarifying your business idea

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