Speaker: Bridget Gibbons / Paul Chianese

Topic: To win customers, you first need to find them. How will potential customers become aware of your business (which is likely invisible at the moment), and how will you turn strangers (prospects) into friends (customers) and eventually into raving fans? Learn the different ways you can make your business visible, discuss the best ways to use each, and make a plan for what might work best for you in targeting your specific customer groups.