Speaker: Deborah Novick, BioInc@NYMC
Topic: Pricing must be acceptable to customers, but also must be sufficient to generate profits for your business. What are your unit costs? How many units must you sell to breakeven? To generate profit? What is your overhead? How does cash flow differ from revenue and profit? Should you maximize cash flow or sales? How much money will you spend before you achieve profitability and positive cash flow?