Speaker: Stacey Cohen

Topic: Now that you know all the types of marketing, which approaches will you use? Which customer groups will respond to which types? Where/in what forms will your customer be most likely to be receptive to your message? How many different marketing techniques can you realistically pursue at once? Are there timing considerations; i.e., does the time of year or position in the sales cycle/sales funnel affect your prospect’s receptiveness to your message and if so, how does that inform your marketing strategy? Will you use different tactics at different times, with different groups?