Speaker: Wendy Wollner

Topic: Your vision must be clear to you: why are you pursuing this business and what will the world be like when you’ve succeeded? How big a business do you want to run? What kind of reach do you want to have? What role do you want to play in the business? Clarifying these elements will influence all the choices you make about how to structure and fund the business, where to solicit customers, when to say Yes to and when to say No, and provides a critical filter for opportunities that come your way and helps you avoid chasing “shiny objects’ that will take you off course. And once your vision is clear, you can share it with your team, with advisors, with potential hires, allowing your company’s culture to reflect your vision, getting everyone on the same page.